From the Show Floor to the Field: Lessons from National Farm Machinery Show 2025

Posted 03/19/2025

Winter farm shows are a critical time for companies to showcase their latest innovations, connect with industry professionals, and reinforce their presence in the agricultural market.  This year, Shur-Co made a resounding impact at the National Farm Machinery Show (NFMS)  in Louisville, Kentucky, unveiling the highly anticipated Shur-Lok® E-Series. Our team brought their A-game, making this event one of our most successful trade show experiences to date. A huge component of our success was hearing first hand from attendees who stopped by our booth. Below is a list of key take-aways and lessons from this year's show.

1. Farmers Want Facts, Not Fluff

Attendees of National Farm Machinery Show are on the road and in the field every day, up at dawn and not finished until after dark until harvests are in. They are looking for practical solutions that are simple to use and won't leave them stranded or take extra time to work. NFMS do not want empty marketing messages, they want to know that it works for them. 

2. Hands-On Wins

A show trailer fit with the Shur-Lok E-Series, made possible with the support of Wilson Trailer in Sioux City, Iowa, was a fully operational and interactive component of our booth. Attendees loved being able to see the smooth operation, see just how easy it is to use the ShurLink EZR and app. 

3. We LOVE Your Feedback

The best part of trade shows and conferences is spending time with our customers! We love hearing the stories of how you are using Shur-Co products in the field, and how we can tackle challenges to make your workday more efficient. 

5. Top Tarping Concerns: Safety &  Productivity

Speaking of feedback, when talking tarps with our booth visitors, safety and productivity are top concerns. Seasoned drivers want to avoid the strains that can develop from manual cranking, and the speed that an electric system can open with beats even the fastest manual crank operator.

4. NFMS = The BEST SWAG

And you know it! People come ready with bags and wagons b/c NFMS exhibitors show attendees all the love with walking sticks, mugs, and OH man, the hats... GIANT cowboy hats and foam ears of corn were some faves. 

 

All of these great take aways boil down to one key fact: YOU are what made this show a success. We are so thankful for the attendees who stopped by and spent time with our team. 

To show our gratitude, we would like to extend a limited-time offer of 10% Off the Shur-Lok E-Series, using code NFMS-THANKYOU. Just bring this code to any of our Authorized Distributors.

Click here for Terms and Conditions.  

We are committed to providing you with the best tarping solutions in the industry, and we look forward to seeing you at the next show!